We aim at designing comfortable garments and accessories made of fine fabrics to evoke positive emotions and improve the sense of wellbeing of our clients

We do so by understanding how our customers feel in our creations, by means of a scientifically-grounded creation process developed in collaboration with scientists of the Italian Society of Neuroaesthetics “Semir Zeki”.

Dr Luca F. Ticini, a brain scientist specialist in the field of subjective preference and hedonic evaluation, guides us towards a better understanding of the neurophysiological processes underlying a perfect wearing experience

The neuroscientific approach measures the intensity and extent of activation of brain regions and it allows a high degree of objectiveness in the evaluation of fabric pleasantness and subjective experience of our clothes.